From Hues to Emotions: The Impact of Color Psychology in UX Design
Color psychology is a powerful tool in UX design that can maximize user experience on websites. Understanding the psychological effects of colors on user emotions can lead to increased user engagement and conversion rates. By incorporating color psychology into website design, the user experience is enhanced, making it more engaging and memorable. Examples of famous apps and websites that used color psychology to their advantage include Spotify, Amazon, Facebook, and YouTube.