An illustration system provides tools, features, and functionality to help designers create digital illustrations. These illustrations can then be utilized in design projects for various purposes. When done well, they become a powerful asset that represents the brand wherever it is used.

An illustration system serves important strategic purposes for a brand beyond simply creating pretty pictures. It is a tool that can elevate visual communication, strengthen brand identity, and improve the user experience.

Here are the 3 main purposes of an illustration system

1. Visually communicate ideas. Illustrations are an impactful way to convey concepts and messages that are difficult to articulate through words alone. An illustration system gives your brand a visual language to simply and engagingly demonstrate things to your audience. Whether showing a product workflow, sharing company values, or explaining a new feature, illustrations bring your ideas to life.
2. Establish a consistent brand style. An illustration system helps your brand achieve and maintain a cohesive visual style. By defining shared color palettes, shapes, themes and details, you create consistency. This strengthens your brand identity by making visuals instantly recognizable and memorable. A consistent style also simplifies scaling new illustrations that follow established guidelines.
3. Enhance the user experience. Well-designed illustrations thoughtfully integrated into interfaces can greatly improve the customer experience. They make products, websites and apps appear more friendly, engaging and inviting. Illustrations also intuitively communicate important messages and cues to users. When customers can easily navigate interfaces and grasp key concepts using illustrative elements, it leaves a positive impression of your brand.

An illustration system offers more than simply developing custom images. It must provide a precise yet flexible set of tools that help designers create scalable, professional illustrations that integrate into design workflows. At their best, illustrations become a powerful way to convey your visual language, strengthen your identity, connect with customers and enhance their experience with your products and services. Establishing an illustration system package provides all of these benefits.